Product Development from Scratch
Our Product Development from Scratch service offers a complete, tailored approach to building a successful skincare product. We work closely with you from day one, understanding your brand’s vision and values to ensure your product aligns perfectly with your goals. Here’s what our comprehensive process includes:
Brand Vision & Mission Identification
We start by gaining a deep understanding of your brand’s vision, mission, and values. This foundation helps us create a product that truly reflects your brand identity and speaks to your target market’s needs.
Market Analysis & Competitive Landscape
With a thorough market analysis, we identify trends, growth opportunities, and unique market gaps. We conduct a competitive landscape analysis to understand the strengths and weaknesses of similar products, defining where your brand can stand out. This includes studying key competitors, their ingredient choices, branding, and positioning.
Price Point Strategy
Establishing the right price point is crucial for both profitability and consumer appeal. We assess competitor pricing, material costs, and consumer willingness to pay, finding the optimal price range that balances market demand with brand positioning.
Consumer Grouping and Target Audience
Our consumer analysis goes beyond demographics. We look at lifestyle factors, purchasing behaviors, and skincare needs to identify core customer segments. By understanding who your ideal customer is, we can tailor the product experience and messaging to resonate with them deeply.
Product Proposal & Formula Concept
Based on insights gathered from the above steps, we develop a proposal outlining the recommended product type and formula to match your brand’s goals. This includes suggestions for ingredients, textures, and features that align with your vision and meet your target audience’s expectations. The formula concept is crafted with attention to market trends, safety, and performance, ensuring your product offers unique value.
Formula Development Based on Complete Analysis
We then move into the formula development phase, leveraging a detailed analysis of ingredient efficacy, compatibility, and performance. Each formula is carefully designed to meet high standards for safety, functionality, and consumer appeal.
Our Product Development from Scratch service combines data-driven insights with creative expertise, ensuring every detail is strategically crafted to deliver a product that resonates with your brand’s values and appeals to today’s skincare consumer.
Formula Development
We offer a variety of skincare formula development options, tailored to your specific needs. Each solution is crafted by experienced cosmetic chemists to ensure a safe, high-quality product:
Custom Formulation from Scratch: Perfect for brands wanting a 100% unique product, this service includes development of original formulations with handpicked, natural ingredients and specific product benefits. MOQ for initial production is higher and lead time is longer.
Minor Adjustments to Stock Formulas: For faster, cost-effective customization, we provide small adjustments to proven base formulas. This option lets you add unique touches while maintaining a streamlined process. MOQ for initial production is higher but lead time is much shorter.
Price list
Services
Adjustment From Stock Formula
For faster, cost-effective customization, we provide small adjustments to proven base formulas. This option lets you add unique touches while maintaining a streamlined process.
Custom Formulation Creation
Collaborate with our experts to develop unique, personalized cosmetic formulas to meet your brand's specific needs, setting you apart in the market. Charges is per SKU basis.
Products Development From Scratch
Based on your input of brand vision and brand position, we will conduct market research, market segmentation, price point analysis to propose and develop a series of products. Charges is per project basis (upto 6 SKUs per project)
Yearly Consultation Contract
For brands seeking regular development support, our Yearly Consultation Service provides you with an in-house chemist experience. Through this service, we act as an integral part of your team, offering:
Continuous Product Development: Creating and refining new formulas to expand your product line, upto 12 SKUs per year basis.
Strategic Consultation: Offering insights on market trends, innovative ingredients, and regulatory compliance, manufacturing support
Marketing Support: Providing technical input to enhance product positioning, claims, and customer education.
Skincare Product Development Flow: From Concept to Creation in the Lab
Creating a skincare product involves meticulous planning, research, and testing. The journey from an initial idea to a finished product on the shelves is complex, with several stages ensuring the product is safe, effective, and aligned with a brand’s vision. In this blog, we’ll take a closer look at the skincare product development flow, offering insight into how skincare products are developed in the lab.
Understanding the Difference Between Product Development and Formulation Development in Skincare
When starting a skincare line, many newcomers believe that a great formula is all it takes to make a successful product. While a high-quality formula is essential, it’s only one part of a much larger process: product development. In reality, product development goes beyond just formulation, encompassing a strategic approach that considers branding, packaging, pricing, unique selling points (USPs), sales channels, and marketing strategies. Each element plays a critical role in turning a formula into a complete, market-ready product.
Understanding Brand Vision: Why It’s Essential for Skincare Success and How to Communicate It Effectively
A brand vision defines the core purpose and future aspirations of a brand, acting as a guiding star for product development, marketing, and customer interactions. In skincare, a strong brand vision goes beyond simply offering products; it involves creating a unique identity that resonates with consumers. This blog explores the importance of brand vision, how to communicate it effectively with your formulator, and the do’s and don’ts of defining a compelling brand vision.